Singles Day, also called bachelor’s day, celebrates people who are not in relationships. The date 11/11 was chosen to celebrate this day, as the date resembles an unmarried man who does not add branches to the family tree. Originally, the day was created as a cynical response to traditional couple-centric holidays. Today, Singles Day has developed into a national shopping holiday, where sale discounts and entertainment takes place for 24 hours. Singles Day has become the largest retail holiday in the world.