Be Kind to Animals Week inspires people to reflect on their daily lifestyle choices, and how simple changes and acts of kindness can create a better world for animals of all species. The campaign encourages people to pledge their kindness to result in a better and kinder world for both the animals and the people involved. The campaign encourages acts of kindness such as ditching single use plastics, recycling, composting food waste, sharing charity social media posts, leaving water out for wildlife, and saying no to entertainment and tourism that exploits animals.