2015 / Courtney von Hippel, Denise Sekaquaptewa, and Matthew McFarlane

Stereotype Threat Among Women in Finance: Negative Effects on Identity, Workplace Well-Being, and Recruiting

Because women are in the minority in masculine fields like finance and banking, women in these fields may experience stereotype threat or the concern about being negatively stereotyped in their workplace. Research demonstrates that stereotype threat among women in management and accounting leads to negative job attitudes and intentions to quit via its effects on identity separation, or the perception that one’s gender identity is incompatible with one’s work identity. The current work extends this research to related outcomes among women in finance. In this study, 512 women working in finance completed a survey about their work environment, their well-being at work, and whether they would recommend the field of finance to younger women. Results showed that, to the extent women experienced stereotype threat in their work environment, they reported diminished well-being at work and were less likely to recommend their field to other women, and these outcomes were mediated by identity separation. Recruitment and retention of women into fields where they have been historically underrepresented is key to achieving the ‘‘critical mass’’ of women necessary to reduce perceptions of tokenism as well as stereotyping and devaluing of women. The current work sheds light on psychological factors that affect these outcomes.


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