With more educational institutions entering into public, higher, and professional education, the educational environment has grown increasingly competitive. With this increase in competitiveness has come the need for a greater focus on leadership within the institutions, on administrative handling of educational matters, and on the marketing of the services offered. The Advances in Educational Marketing, Administration, & Leadership (AEMAL) Book Series strives to provide publications that address all these areas and present trending, current research to as- sist professionals, administrators, and others involved in the education sector in making their decisions.